GREAT DEBATE: POINT COUNTERPOINT

The Bets That Built Empires: Why the Best Business Decisions Looked Wrong at First

Thursday, October 08, 2026
9:00am - 10:00am PDT
Ballroom A
ADD TO CALENDAR 10/08/2026 9:00:00 AM 10/08/2026 10:00:00 AM America/Los_Angeles NACS Show - The Bets That Built Empires: Why the Best Business Decisions Looked Wrong at First Ballroom A
Business Strategy
GREAT DEBATE: POINT COUNTERPOINT

About The Session

The biggest breakthroughs rarely come from following best practices—they come from making bold bets that others dismiss. Join David Salyers, former VP of Marketing, Growth & Hospitality at Chick-fil-A, and Aaron Fossas, VP at ADDO and co-hosts of Wrong On Paper, as they share the surprising stories behind unconventional decisions that became game-changing successes. You'll leave with practical frameworks for identifying high-impact opportunities, evaluating smart risks, and making the bold decisions that can set your business apart.

WHO'S SPEAKING

Speakers

01/02

Aaron Fossas

VP

ADDO

Aaron Fossas is a Vice President at ADDO, a creative consultancy that helps leading brands like Chick-fil-A and Coca-Cola turn guest insights into high-impact guest experiences. Bringing the competitive drive of a former Wake Forest baseball captain…

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02/02

David Salyers

Former VP of Marketing, Growth and Hospitality

Chick-Fil-A

David Salyers was one of the original two marketing executives at Chick-fil-A. He went on to spend 37 years at Chick-fil-A, most recently as Vice President of Marketing, Hospitality, and Growth, before his retirement. During his time at Chick-fil-A,…

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