New Exhibitor Area

The New Exhibitor Area is designed to concentrate our new and exciting exhibitors into one high-traffic, high-energy, can't-miss area of the exhibit hall. The New Exhibitor Area features extra benefits like extended exhibit hall hours, a dedicated entrance, and plenty of promotion and publicity to keep traffic flowing throughout all three days of the NACS Show. If you are a new exhibitor at the NACS Show, we want your first experience to be huge success!

Membership Requirement

Any company exhibiting in the New Exhibitor Area, is required to be a current NACS or PEI Member.

PLEASE NOTE: Supplier membership does not guarantee that your company will receive booth space. 

NACS Supplier Membership

The cost of membership is $1,450 annually. Learn more about the benefits of membership (PDF). 

* NACS Supplier Membership applies only to organizations, not to individuals within an organization. Should an individual CEO/Owner/Founder/Executive or any individual with qualifying ownership stake in an organization create a new organization, it would be considered a New Exhibitor based on the new membership (organization membership is nontransferable).

PEI Membership

Learn more about PEI Membership costs and benefits.

2027 Price and Size Limitations

  • $41.00 per sq ft – Member Rate (NACS and PEI Members)
  • Maximum booth size of 10’x10’

What's Included

  • 10’x10’ exhibit space that includes:
    • 8’ high back drape, 3’ high side-rail drape
    • Booth id sign
    • A complimentary company listing in the online, mobile, and printed Exhibitor Directory
    • Three (3) badges for booth personnel providing access to the exhibit hall for setup, show hours, and dismantle
    • NOTE: Booth floor covering is mandatory and must be provided by the exhibitor (not included in the booth fee).
  • Extra, dedicated exhibiting hours for this section only:
    • 10:30am - 11:30am on day 1 (1 additional hour)
    • 10:30am - 11:30am on day 2 (1 additional hour)
  • Prominent marketing to retailers about this new area

When Can I Select My Booth?

NACS Supplier and PEI Members, in good standing, will be assigned a Priority Group to select their booth based on Priority Points. Designated tradeshow and key contacts will receive the following communications with the assigned Priority Group and other important exhibiting information:

  • December 2026 – Priority Group Announcement via email
  • January 2027 – Booth Space Selection Packet via email
  • Reminder email sent the Thursday prior to your company selection date
  • Reminder email sent the Monday of your selection date
  • Please Note: All email communications will be sent from [email protected].

Contact

NACS membership questions? Contact Siara Corprew

NACS Show / exhibiting questions? Contact [email protected]

Attendee Demographics & More

View the Exhibitor Prospectus to learn more about the 2027 NACS Show and who attends (available in December).

Floor Plan

NACS has segmented the New Exhibitor Area into five main areas to enable buyers to shop for products and services more efficiently. Exhibiting suppliers must display at least 60% of product applicable for a specific area to qualify. View product categories (PDF) associated with each area. The five product areas are:

  • Facility Operations
  • Foodservice
  • Fuel Equipment & Services
  • In-Store Merchandise
  • Technology

Floorplan will be available in January 2027.