The New Exhibitor Area is designed to concentrate our new and exciting exhibitors into one high-traffic, high-energy, can't-miss area of the exhibit hall. The New Exhibitor Area features extra benefits like extended exhibit hall hours, a dedicated entrance, and plenty of promotion and publicity to keep traffic flowing throughout all three days of the NACS Show. If you are a new exhibitor at the NACS Show, we want your first experience to be huge success!
ALL sections of the New Exhibitor Area are sold out.
Contact NACS for information on how to add your company to the waitlist for booth space.
Any company exhibiting in the New Exhibitor Area, is required to be a current NACS or PEI Member.
PLEASE NOTE: Supplier membership does not guarantee that your company will receive booth space.
The cost of membership is $1,350 annually. Learn more about the benefits of membership (PDF).
* NACS Supplier Membership applies only to organizations, not to individuals within an organization. Should an individual CEO/Owner/Founder/Executive or any individual with qualifying ownership stake in an organization create a new organization, it would be considered a New Exhibitor based on the new membership (organization membership is nontransferable).
Learn more about PEI Membership costs and benefits.
2026 Price and Size Limitations
Your booth selection date is determined by the number of priority points you have.
Please refer to the chart below. You will be sent an email on the Thursday before your selection date, and again on the actual selection date with links and instructions on how to submit your booth application. You will have 48 hours to submit your application. Priority point ties are broken by length of active NACS membership.
| Priority Group | Priority Point Range | Application Open (10:00am Eastern Time) |
|---|---|---|
New Exhibitor - Group 1 | 11+ | January 26, 2026 |
New Exhibitor - Group 2 | 10 | February 2, 2026 |
New Exhibitor - Group 3 | 9 or less | February 9, 2026 |
Waitlist: Historically, the New Exhibitor Area sells out before all members can be assigned a booth space. Members are encouraged to submit applications for the waitlist.
NACS membership questions? Contact Siara Corprew
NACS Show / exhibiting questions? Contact [email protected]
NACS has segmented the New Exhibitor Area into five main areas to enable buyers to shop for products and services more efficiently. Exhibiting suppliers must display at least 60% of product applicable for a specific area to qualify. View product categories (PDF) associated with each area. The five product areas are: