Cool New Products Preview Room

The Cool New Products Preview Room is a must for anyone launching a new product into the convenience channel. It includes areas to help buyers easily locate new products in the following categories:

Facility Operations
Foodservice
Fuel Equipment & Services
In-Store Merchandise
Technology

Cool New Products Preview Room sales are open.

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Attendee Engagement with Cool New Products

Handheld Scanning

Buyers can scan products to create customized product lists which include product details, exhibitor booth numbers and sales contact information.

Exclusive Previewing Hours

The Preview Room is open to all retailers, wholesalers and convenience distributors prior to the official NACS Show opening. Once the Show is open all attendees are welcome to visit the Preview Room.

Cool New Products Preview Room Hours

Tuesday, October 14	10:00 am - 5:30 pm Retailers and convenience distributors only
Wednesday, October 15	8:00am - 11:30 am Retailers and convenience distributors only 11:30 am - 5:30 pm Open to all
Thursday, October 16	8:00 am - 5:30 pm Open to all
Friday, October 17	8:00 am - 1:30 pm Open to all

It Pays to Display!

Displaying new products in the Cool New Products Preview Room generates booth traffic and interest among convenience industry stakeholders. In fact, more than 12,000 leads were generated in the CNP Preview Room in 2024.

In addition, the "Top Ten Scans" in the Preview Room are featured each day in the NACS Show Daily, the exclusive onsite event publication produced by NACS.

NACS Show Hunter Club exhibitors – reserve your Cool New Products Preview Room space today. Sales for all other confirmed exhibitors will open in March 2025.

For questions and pricing, please contact Nicole Walbe at [email protected]

Cool New Products Marketing Opportunities

As added value when you reserve space in the Preview Room, you’ll receive a discount on a Cool New Products Guide ad in NACS Magazine.

Cool New Products Guide ad in NACS Magazine

The Cool New Products guide in NACS Magazine is a special section that features new products, services, technologies and packaging innovations. You’ll get a four-color image and an 80-word description to show retailers how your product can help them succeed. Plus, one ad in this printed guide is featured for one month on our digital guide at the Cool New Products Discovery Center—this ad is available online for one year, at no additional cost.

NACS Magazine Cool New Products Guide Ad Investment:

Quarter-page: $900 for official NACS Show issue (October) – a 25% discount
Half-page: $1,500 for official NACS Show issue (October) - a 25% discount

Both include free placement in the Cool New Products Discovery Center for 12 months! Learn more.

Cool New Products Innovations Box: NACS Show Preview

Make sure your product grabs attention among the thousands debuting at the NACS Show in October! Reserve your spot in the CNP Innovations Box – a collection of new c-store items shipped to 200 top retailers this September. Don’t miss your chance to make your mark. Learn more and secure your space today!

Explore additional Cool New Products Advertising Offers.