For every 100 sq ft of booth space, each exhibitor is allotted:

• 3 booth personnel badges* (expo only). See Important Date details below.
• Additional booth personnel ($95+ per badge) - 2 additional booth personnel badges* (per 100 sq ft of booth space).
• Badges Beyond Allotment ($325+) – If more than 5 exhibitor badges per 100 sq ft are registered, all must be purchased at the prevailing Full Conference rate.

Full Conference Upgrades – All or some of your allotted booth personnel badges can be “upgraded” to exhibitor full conference. Exhibitor Full Conference badges grant access to the NACS Show Kick-Off Party, general and education sessions as well as the exhibit hall.

*Badge pricing varies based on date registered.  All pricing increases start on October 14, 2025.

View More on Exhibitor Badge Registration Options

• Representatives from the exhibiting company
• Exhibit Personnel
• Models
• Entertainers
• Company Sales Team

 
Please note: Exhibitors are liable for anyone they register as booth personnel under their company.

Booth Personnel badges may NOT be used for retailers/buyers/clients. 

• For security, safety and insurance liability reasons, booth personnel badges are NOT allowed to be used for retailers, buyers or other customers/clients attending the NACS Show.
• Exhibitor booth personnel rosters will be audited. Unauthorized retailer/customer registrations credentials will be cancelled. 

1. Login to the exhibitor portal.
2. Select “Badge Registration”.
3. Select “Invite a Customer”. 
4. Select and purchase registrations for your invited customers securing them the $325 Member Rate to attend.
5. Once paid, copy your custom link found at the bottom of the page to invite your customers to attend the NACS Show.
   • All invited attendees must be qualified to attend as a Buyer. 

Need additional assistance? Contact Maritz:
Phone: 469-513-9489
Email: [email protected]

All NACS Show registration cancellation requests must be submitted in writing via email to NACS Customer Service.

• Paid booth personnel and/or exhibitor upgrades to full conference, written cancellations received:
  • On/before October 9, 2025 – A refund, less an administrative fee equal to 15% of the amount paid for registration, will be credited back to the original payment method.
  • After October 9, 2025 – No refunds will be given after this date under any circumstances.
• Substitution/Transfers – No penalty fee. Registration can be substituted/transferred to another person within your company at any time.
• “No Show” Attendees - No refunds will be issued.

If you have any questions, please email or call us at 469-513-9489. 

Most exhibitor badge changes can be done by your company’s trade show contact through the registration portal. 

To make changes to your registration list: 

1. Login to the exhibitor portal.
2. Select “Badge Registration”.
3. Select “Add/Edit/View Personnel” from the options on the left-hand side.
4. Once on the “Add/Edit/View Personnel” page, select “View Current Registrants & Cancellations”. Here you can see a list of everyone who is registered (or cancelled). 

To cancel a registration that has no payment associated with the registration, simple click the red “X” next to the person’s name. To cancel a paid registration, you must contact Customer Service at  (469) 513-9489 or by email at [email protected] for assistance. 

If you have any questions, please call us at 469-513-9489 or email [email protected].