NACS Show 2024
  • Las Vegas Convention Center
  • Conference: October 7-10, 2024
  • Expo: October 8-10, 2024
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Harnessing the Power of Retail Media in the Convenience Store Industry

Format: Case Study Case Study
General topic presenting lessons learned start to finish.
Format: Expert-Expert Interview Expert-Expert Interview
Replaces fireside chat or single presenter format. Must be known industry expert or presentation of robust data.
Format: Ignite Ignite
Slides run automatically keeping speaker pacing. Keeps session moving.
Format: Kaleidoscope Kaleidoscope
One topic through the eyes of different functional teams (e.g. supply chain, store ops, frontline, finance, etc.)
Format: Lightning Lightning
Moderated Q&A with small panel with efforts to drive diverse perspective; after 3 minutes on question, buzzer sounds and move to next question; forces people to be brief and clear on answers.
Format: Masterclass Masterclass
Single topic session which is a solo presenter and acts more like an university lecture. Must include multiple media, audience interaction, etc.
Format: Great Debate: Point Counterpoint Great Debate: Point Counterpoint
Facilitator stimulates point/counterpoint debate on key industry topic.
Format: Roundtables Roundtables
Facilitated discussion. Limited use of slides or video to set-up topic.
Format: Think You Know Me? Think You Know Me?
One group is polled on a topic, and then the other has to guess the outcomes, as a stimulant for discussion.
Format: Workshop Workshop
Traditional small group classroom style format.
Marketing
Format: Panel Panel

In an era where retail media is set to exceed $100 billion by 2027, convenience store chains are uniquely positioned to capitalize on this booming market. Their dense store networks and high purchase frequency make them ideal for leveraging retail media to drive value for consumers, advertisers, and their own economics. Join us for an insightful session on the rapid growth and potential of retail media, featuring a dynamic panel with leading retailers from various-sized chains. We will explore how c-stores can focus on first-party data, create valuable advertising inventory, and build robust retail media strategies. Learn how to transform your convenience store chain into a retail media powerhouse, attracting new revenue streams and enhancing customer engagement.

October 09, 2024

8:00 AM - 9:00 AM PDT

Ballroom C

Spanish



Add to Calendar 10/09/2024 8:00 AM 10/09/2024 9:00 AM America/Los_Angeles NACS Show Education Session - Harnessing the Power of Retail Media in the Convenience Store Industry

In an era where retail media is set to exceed $100 billion by 2027, convenience store chains are uniquely positioned to capitalize on this booming market. Their dense store networks and high purchase frequency make them ideal for leveraging retail media to drive value for consumers, advertisers, and their own economics. Join us for an insightful session on the rapid growth and potential of retail media, featuring a dynamic panel with leading retailers from various-sized chains. We will explore how c-stores can focus on first-party data, create valuable advertising inventory, and build robust retail media strategies. Learn how to transform your convenience store chain into a retail media powerhouse, attracting new revenue streams and enhancing customer engagement.

 Las Vegas Convention Center: Ballroom C

Speakers

Abigail Cerra

Loyalty Marketing Manager
Chestnut Market

Abigail Cerra is the head of Loyalty & Marketing for Chestnut Market in New Paltz, NY. Chestnut Market is a family-owned and operated chain with 75 locations throughout the Hudson Valley. She...

Art Sebastian

CEO
Nexchapter LLC

Art Sebastian stands at the helm of NexChapter, Inc. as its visionary leader and CEO, spearheading a growth advisory firm dedicated to propelling the convenience retail industry forward. With an...
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