Brian Rogers

Sr. Director, Sprite - North America
The Coca-Cola Company

Brian Rogers currently serves as Sr. Marketing Director for Sprite across North America (U.S. and Canada) at The Coca-Cola Company.  Since joining the company in 2019, he has held several brand marketing and innovation roles across the company’s sparkling flavors portfolio of brands inclusive of Sprite, Fanta, Fresca and Mello Yellow. 

Prior to joining The Coca-Cola Company, he held several roles at other prominent Fortune 500 organizations including Kellogg Company and Kraft Foods, managing large-scale integrated marketing campaigns for brands such as Pop-Tarts, Rice Krispies, and Pringles.  

Format: Case Study Case Study
General topic presenting lessons learned start to finish.
Format: Expert-Expert Interview Expert-Expert Interview
Replaces fireside chat or single presenter format. Must be known industry expert or presentation of robust data.
Format: Ignite Ignite
Slides run automatically keeping speaker pacing. Keeps session moving.
Format: Kaleidoscope Kaleidoscope
One topic through the eyes of different functional teams (e.g. supply chain, store ops, frontline, finance, etc.)
Format: Lightning Lightning
Moderated Q&A with small panel with efforts to drive diverse perspective; after 3 minutes on question, buzzer sounds and move to next question; forces people to be brief and clear on answers.
Format: Masterclass Masterclass
Single topic session which is a solo presenter and acts more like an university lecture. Must include multiple media, audience interaction, etc.
Format: Great Debate: Point Counterpoint Great Debate: Point Counterpoint
Facilitator stimulates point/counterpoint debate on key industry topic.
Format: Roundtables Roundtables
Facilitated discussion. Limited use of slides or video to set-up topic.
Format: Think You Know Me? Think You Know Me?
One group is polled on a topic, and then the other has to guess the outcomes, as a stimulant for discussion.
Format: Workshop Workshop
Traditional small group classroom style format.

Speaking at:

Spilling the Tea on Gen Z

As the newest cohort to enter the workforce and consumer market, understanding Gen Z's preferences, values, and behaviors is essential for businesses looking to thrive in the years ahead. Join...
Customer Experience
Format: Kaleidoscope Kaleidoscope
 
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