Christina Scala

Christina Scala is Director of Business Development at NACS (National Associate of Convenience Stores), where she drives retailer engagement, strategic partnerships, membership growth, and the adoption of digital solutions across the convenience and fuel retail industry. She works with leading retailers, suppliers, and brands to identify growth opportunities, strengthen customer relationships, and navigate an evolving retail landscape. Her responsibilities include business development for emerging NACS solutions, including the NACS THRIVR localized marketing platform powered by SOCi.

Prior to joining NACS, Christina spent more than a decade at bp, where she held leadership roles spanning business development, sales, account management, customer engagement, and B2B marketing. Throughout her tenure, she drove commercial growth, developed strategic customer partnerships, led customer-centric marketing and engagement initiatives, and supported market expansion across the fuel and convenience retail industry. She also held sales and account management roles at Bosch Software Innovations, partnering with enterprise clients on SaaS solutions and digital transformation initiatives.

Combining deep fuel industry expertise with technology and marketing experience, Christina brings a unique perspective on the intersection of convenience retail, customer engagement, digital innovation, and business growth.