Founder and President
Business Accelerator Team
Years of experience earned through operations, marketing and strategic positions held in the c-store, foodservice and B2B media industries allow Kay Segal to provide both industry understanding and business growth solutions. Since 2015, Business Accelerator Team (BATeam) has been an outside-in catalyst assisting with insight, strategy, marketing and key industry connections. BATeam is committed to maximizing a company’s performance with key building blocks for success.
Prior to starting BATeam, Kay worked with CSP (now Informa) and Circle K Company (now owned by Alimentation CoucheTard) in Phoenix, Arizona, in both corporate and field marketing / merchandising as well as in company operations. Additionally, prior years of relevant industry experience include positions with 7-Eleven, the Clark County Health District, Sky Chefs and within traditional foodservice and retail. Kay also designed and built an independent convenience and foodservice operation with a small partnership group. Kay is a graduate of UMass Amherst and holds post graduate certifications in food safety and category management. Kay received the award honor of Senior Executive, Top Women in Convenience in 2023 from CSNews.
Wednesday, Oct 07, 2026
8:00am - 10:15am
Convenience Connect is an exclusive opportunity for NACS supplier members to hear directly from convenience retailers about how they discover new products and maximize their time at the NACS Show. During this 90-minute session, a panel of retail leaders will share what they look for in new products, how they evaluate potential supplier partners, and tips for making meaningful connections. The session concludes with 30 minutes of networking over light refreshments, giving you the chance to continue the conversation and build valuable relationships. Don't miss this unique supplier opportunity
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