Ken Harris

This session will showcase key findings from the NACS Coca-Cola Retailing Research Council’s latest study on trip drivers in convenience retail. Attendees will gain insight into what motivates consumers to visit stores, what influences purchase decisions, and how these behaviors are evolving. The discussion will highlight actionable strategies retailers can use to better align with shopper needs and increase trip frequency and basket size. Walk away with a clearer understanding of how to turn insights into in-store execution that drives growth.