Partner
AlixPartners LLP
Trevor brings more than 25 years of field operations and consulting experience across convenience stores and restaurants, with work spanning 20 countries. He has worked with a broad range of convenience store companies over the years—from smaller operators to some of the largest in the world—helping them use consumer insights to drive growth through personalized promotions, loyalty program development, pricing, assortment optimization, and promotional effectiveness.
His career includes leadership roles at Starbucks Corp. and consulting work with AlixPartners, where he advises leading convenience store chains and restaurant operators on strategies that improve customer engagement, increase sales, and create measurable value. Trevor has led marketing and category management initiatives focused on personalization, loyalty, and using customer data to develop more relevant offers and growth-oriented promotions.
Trevor earned an MBA with honors from the University of Manchester in the United Kingdom and resides in Dallas, Texas.
Tuesday, Oct 06, 2026
1:30pm - 2:30pm
With more customer data available, do you know which insights actually drive results? Some data sources matter more than others, from POS and loyalty data to geolocation, app engagement, weather, vendor insights and demographic overlays. Hear how retailers are using customer segmentation, dynamic offers, trigger campaigns, personalized bundles, and “just for you” pricing to create more relevant promotions and re-engage lapsed shoppers.
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