Retailers have more customer data than ever before—but knowing which insights actually drive results is the real challenge. This session explores the data sources that matter most, from POS and loyalty data to geolocation, app engagement, weather, vendor insights, and demographic overlays. Attendees will learn how leading retailers are using customer segmentation, dynamic offers, trigger campaigns, personalized bundles, and “just for you” pricing to create more relevant promotions and re-engage lapsed shoppers. The session will also address common retail data myths and why intuition alone is no longer enough in a world shifting from mass marketing to micro-targeted personalization.
