With more customer data available, do you know which insights actually drive results? Some data sources matter more than others, from POS and loyalty data to geolocation, app engagement, weather, vendor insights and demographic overlays. Hear how retailers are using customer segmentation, dynamic offers, trigger campaigns, personalized bundles, and “just for you” pricing to create more relevant promotions and re-engage lapsed shoppers.
Partner
AlixPartners LLP
Michael has 15 years of experience in management consulting, project management, restaurant and foodservice, food manufacturing, and sourcing. His experience has included direct and indirect procurement cost reduction and supply chain management.…
Partner
AlixPartners LLP
Trevor brings more than 25 years of field operations and consulting experience across convenience stores and restaurants, with work spanning 20 countries. He has worked with a broad range of convenience store companies over the years—from smaller…
