CEO
Cadent Consulting Group LLC
Richard has been working in the Consumer Packaged Goods industry for nearly 25 years. He began his career in the early 2000’s at Cannondale Associates, now part of Kantar Retail, which focused on helping manufacturer clients partner more effectively with their retail customers in areas such as category management, trade plans and distribution expansion. Richard then worked at Kraft Foods for six years in various operating roles . He joined Cadent Consulting Group in 2014 soon after its inception and is now CEO and a Managing Partner. Cadent’s key services include retail strategy and growth plans. Richard brings considerable expertise in how consumer and shopper trends impact retailers and manufacturers.
Wednesday, Oct 07, 2026
12:00pm - 1:00pm
This session will showcase key findings from the NACS Coca-Cola Retailing Research Council’s latest study on trip drivers in convenience retail. Attendees will gain insight into what motivates consumers to visit stores, what influences purchase decisions, and how these behaviors are evolving. The discussion will highlight actionable strategies retailers can use to better align with shopper needs and increase trip frequency and basket size. Walk away with a clearer understanding of how to turn insights into in-store execution that drives growth.
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