Technology at the pump is evolving beyond fuel transactions, creating new opportunities to engage customers and drive in-store sales. In this session, retailers will explore innovations such as pre-ordering, mobile rewards, digital payments, and even sustainability initiatives like solar-powered sites. Through real-world case studies, speakers will discuss what has worked, what hasn’t, and the true ROI of these investments—including how forecourt technology influences inside sales, customer engagement, and security considerations. Attendees will leave with practical insights to help evaluate which technologies are worth the time, cost, and operational effort.