This introductory session cuts through the hype surrounding artificial intelligence to help retailers understand what AI really is—and what it isn’t. Using plain language and real-world retail examples, attendees will learn the differences between automation, AI, and agentic AI, along with where these tools can meaningfully improve operations and customer experience. The session also addresses common misconceptions, helping retailers identify practical opportunities while avoiding costly distractions. Participants will leave with a grounded understanding of AI as a business tool—not a magic solution or standalone strategy.
Managing Director
Accenture
Brian is a Managing Director and currently leads Accenture’s Global and North America Fuels & Convenience Retail practice. He has spent the last 19 years working with 20+ fuels and convenience retailers around the world. Brian is passionate in…
