What's Next in Beverages

Can tobacco and loyalty programs work together? Learn what is needed from the tech stack, how participating retailers compare to non-participants, and ways to evolve loyalty programs beyond traditional discounts. Case studies and real-world lessons will highlight practical strategies, common challenges and the tactics that delivered strong results.

Weigel's Stores, Inc.

Jessica Starnes

Director of Loyalty/Tobacco Category Manager

Successful and impactful merchandising meets customers where they are. This session dives into how retailers can align product assortment, promotions and displays with key seasonal moments that drive engagement and sales. Learn how to create compelling in-store experiences that stand out, stay fresh and deliver results.

Rutter's

Philip Santini

Sr. Director of Food Service & Bar Strategy

RaceTrac, Inc.

Anna Kjerrumgaard

Director, Category Management- Center Store

New services and amenities, such as Amazon lockers and returns, car wash, specialty ice, propane exchange, refillable water stations, recycling, Coinstar and a drive-thru can create additional reasons for customers to frequent a c-store more often. Find out how these services can enhance customer experience, generate revenue and position stores as everyday convenience hubs for their communities.

Sheetz, Inc.

Scott Soisson

Car Wash Sales Manager

Sheetz, Inc.

Riley Buszek

Program Manager Drive Thru/Curbside