Merchandising in the Moment

The back bar is evolving rapidly as new nicotine products, alternative consumables, and emerging categories compete for limited space. In this session, industry experts will explore how retailers can strategically allocate back bar space across inhalable products, oral nicotine, traditional tobacco, and emerging categories like THC and other alternatives. Attendees will gain practical insights on merchandising different back bar sizes, balancing profitability with security concerns, and preparing for what the future of the category might look like.

Can tobacco and loyalty programs work together, and what does it take to make them successful? This session explores how retailers are using loyalty strategies, technology, and customer data to drive engagement, measure ROI, and create meaningful sales lift across tobacco and other key categories. Attendees will learn what is needed from the tech stack, how participating retailers compare to non-participants, and ways to evolve loyalty programs beyond traditional discounts. Through case studies and real-world lessons learned, the session will highlight practical strategies, common challenges,

Interest in THC beverages is growing rapidly, creating both opportunity and uncertainty for convenience retailers. In this session, industry experts will explore the evolving regulatory landscape, what retailers need to know about selling these products responsibly, and how the category may fit into convenience retail. Attendees will gain insight into current state-level regulations, operational considerations such as age restrictions and product placement, and the potential role THC beverages could play in the future of the category as legislation continues to develop.

Coalition for Adult Beverage Alternatives

Diana Eberlein

Chair