Merchandising in the Moment

Can tobacco and loyalty programs work together? Learn what is needed from the tech stack, how participating retailers compare to non-participants, and ways to evolve loyalty programs beyond traditional discounts. Case studies and real-world lessons will highlight practical strategies, common challenges and the tactics that delivered strong results.

Weigel's Stores, Inc.

Jessica Starnes

Director of Loyalty/Tobacco Category Manager

New services and amenities, such as Amazon lockers and returns, car wash, specialty ice, propane exchange, refillable water stations, recycling, Coinstar and a drive-thru can create additional reasons for customers to frequent a c-store more often. Find out how these services can enhance customer experience, generate revenue and position stores as everyday convenience hubs for their communities.

Sheetz, Inc.

Scott Soisson

Car Wash Sales Manager

Sheetz, Inc.

Riley Buszek

Program Manager Drive Thru/Curbside

The back bar is evolving as nicotine pouches and alternative consumables compete for limited space. Hear about strategically allocating back bar space across inhalable products, oral nicotine, traditional tobacco, and emerging categories. Gain practical insights on merchandising, balancing profitability with security concerns, and preparing for what the future of the category could look like.

7-Eleven, Inc.

Jasmeet Chawla

Vice President - Merchandising

NACS

Margaret Mannion

Director, Government Relations