Can tobacco and loyalty programs work together, and what does it take to make them successful? This session explores how retailers are using loyalty strategies, technology, and customer data to drive engagement, measure ROI, and create meaningful sales lift across tobacco and other key categories. Attendees will learn what is needed from the tech stack, how participating retailers compare to non-participants, and ways to evolve loyalty programs beyond traditional discounts. Through case studies and real-world lessons learned, the session will highlight practical strategies, common challenges, and the tactics that delivered the strongest results.
