Can tobacco and loyalty programs work together? Learn what is needed from the tech stack, how participating retailers compare to non-participants, and ways to evolve loyalty programs beyond traditional discounts. Case studies and real-world lessons will highlight practical strategies, common challenges and the tactics that delivered strong results.
Director of Loyalty/Tobacco Category Manager
Weigel's Stores, Inc.
Jessica Starnes serves as the Director of Loyalty and Tobacco Category Manager at Weigel's, where she oversees two of the most strategically critical areas of the business. In her role managing the tobacco category, Jessica leads with precision -…
