Vice President - Merchandising
7-Eleven
Jasmeet (Jas) Singh Chawla is Vice President of Merchandising at 7-Eleven, Inc. In this role, Jas leads the strategic planning, sales and profitability for Packaged Foods, General Merchandise, Cigarette/- Tobacco and Services businesses.
Prior to his current role, Jas served in multiple capacities at 7-Eleven. Prior to the current role, he served as Vice President, RIS 2.0/DEX. Since joining 7-Eleven in 2004, Jas has held leadership positional all multiple levels in the organization. In Operations, he served as Area Leader, Market Leader and Zone Vice President. In merchandising, he led multiple roles as Direct of Field Merchandising, Division Merchandise manager and the current role. He has served in multiple other capacities including Logistics, Franchising, Operations Services, Next Gen Store Development, Acquisition Integration and many others.
Wednesday, Oct 07, 2026
11:00am - 11:45am
The back bar is evolving rapidly as new nicotine products, alternative consumables, and emerging categories compete for limited space. In this session, industry experts will explore how retailers can strategically allocate back bar space across inhalable products, oral nicotine, traditional tobacco, and emerging categories like THC and other alternatives. Attendees will gain practical insights on merchandising different back bar sizes, balancing profitability with security concerns, and preparing for what the future of the category might look like.
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