Chair
Coalition for Adult Beverage Alternatives
Diana Eberlein is the Chair and Founder of the Coalition for Adult Beverage Alternatives and Chief External Affairs Officer (CEAO) at Vertosa, a leading emulsion provider for the infused beverage industry. As an industry leader in advocacy and education, Eberlein leveraged her platform to create the Coalition for Adult Beverage Alternatives (CABA) in 2024, uniting the alcohol and intoxicating hemp beverage industries to establish a unified voice for sensible regulation and policy for low-dose THC beverages. She has spoken on the THC beverage marketplace at SXSW, Adweek NY, Benzinga Cannabis Capital Conference, BevNET Live, and more. Eberlein was also featured in Marijuana Venture’s 40 Under 40 in 2023 and Benzinga’s Top 20 Most Influential Women in Cannabis in 2024.
Interest in THC beverages is growing rapidly, creating both opportunity and uncertainty for convenience retailers. In this session, industry experts will explore the evolving regulatory landscape, what retailers need to know about selling these products responsibly, and how the category may fit into convenience retail. Attendees will gain insight into current state-level regulations, operational considerations such as age restrictions and product placement, and the potential role THC beverages could play in the future of the category as legislation continues to develop.
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