Hemp-derived THC beverages create an opportunity for growth in convenience stores as an emerging category. Industry experts will explore what retailers need to know about selling these age-restricted products responsibly, how the category fits into convenience retail, and the future of the these products as federal and state legislation and regulations develop.
Chair
Coalition for Adult Beverage Alternatives
Diana Eberlein is the Chair and Founder of the Coalition for Adult Beverage Alternatives and Chief Communications Officer (CCO) at Vertosa, a leading emulsion provider for the infused beverage industry. As a leader in advocacy and education,…
Director of Public Relations
The Spinx Company, Inc.
Hayley Thrift is an award-winning communications executive with more than 14 years of experience leading public relations, government affairs, crisis communications and brand strategy for organizations across the public and private sectors. As…
Tuesday, Oct 06, 2026
Can tobacco and loyalty programs work together? Learn what is needed from the tech stack, how participating retailers compare to non-participants, and ways to evolve loyalty programs beyond traditional discounts. Case studies and real-world lessons will highlight practical strategies, common challenges and the tactics that delivered strong results.
Tuesday, Oct 06, 2026
Successful and impactful merchandising meets customers where they are. This session dives into how retailers can align product assortment, promotions and displays with key seasonal moments that drive engagement and sales. Learn how to create compelling in-store experiences that stand out, stay fresh and deliver results.
Tuesday, Oct 06, 2026
New services and amenities, such as Amazon lockers and returns, car wash, specialty ice, propane exchange, refillable water stations, recycling, Coinstar and a drive-thru can create additional reasons for customers to frequent a c-store more often. Find out how these services can enhance customer experience, generate revenue and position stores as everyday convenience hubs for their communities.