VIP, NIQ Consumer Life
NielsenIQ (NIQ)
Rachel Bonsignore is a Vice President at NIQ Consumer Life. She has 20+ years of experience in marketing, communications, and insights, with 11 years spent on consumer trends. At Consumer Life, drawing on 50+ years of cultural insights, she helps organizations translate the trends of today into tomorrow’s opportunities. She works closely with leading brands across CPG, technology, food service, and retail, and has spoken at events hosted by the National Retail Federation, the Advertising Research Foundation, World Data Labs, and more.
Thursday, Oct 08, 2026
8:00am - 8:45am
Storytelling is one of the most powerful tools for building meaningful connections with your audience. And it all starts with a deep understanding of today’s consumer. This session explores how brands can amplify their values through authentic storytelling, creating narratives that resonate with customers’ changing values & preferences, reinforce brand purpose, and drive long-term loyalty & advocacy. Additionally, we will apply a convenience store lens to these insights to inspire new strategies, e.g. branded merchandise, partnerships, new revenue streams.
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