Turning Branded Merchandise into Marketing Gold

Retail media networks are quickly becoming a powerful revenue and marketing tool for retailers—but what exactly are they, and how can operators take advantage of them? In this session, experts will define retail media networks and share real-world case studies showing how retailers are using them to create value for both brands and stores. Attendees will also learn practical strategies for launching or participating in a network, including how smaller operators can get started and ensure their media offerings deliver measurable ROI.

Storytelling is one of the most powerful tools for building a meaningful connection with your audience. This session will explore how to amplify your brand values through effective and authentic stories. Learn how to craft narratives that resonate with your customers, reinforce your brand's mission, and build loyalty. Through case studies and expert insights, discover actionable strategies to weave your values into every story you tell.

What if your store managers could spend less time on paperwork and more time leading people? This session highlights practical ways to lighten the load, including centralized recruiting models and streamlined administrative processes that cut hours of daily work. Hear how companies like TXB are redesigning responsibilities so managers can focus on hiring decisions, team development, and culture, not tasks.

TXB Stores

Nathan Graham

Director of Human Resources