Storytelling is one of the most powerful tools for building meaningful connections with your audience. And it all starts with a deep understanding of today’s consumer. This session explores how brands can amplify their values through authentic storytelling, creating narratives that resonate with customers’ changing values & preferences, reinforce brand purpose, and drive long-term loyalty & advocacy. Additionally, we will apply a convenience store lens to these insights to inspire new strategies, e.g. branded merchandise, partnerships, new revenue streams.
Director, Thought Leadership
NielsenIQ (NIQ)
Kaleigh brings 11 years of experience at NielsenIQ (NIQ), with a strong background partnering with clients across multiple categories to translate data into actionable business insights. For the past seven years, she has specialized in the Beverage…
