Storytelling is one of the most powerful tools for building meaningful connections with your audience. And it all starts with a deep understanding of today’s consumer. This session explores how brands can amplify their values through authentic storytelling, creating narratives that resonate with customers’ changing values & preferences, reinforce brand purpose, and drive long-term loyalty & advocacy. Additionally, we will apply a convenience store lens to these insights to inspire new strategies, e.g. branded merchandise, partnerships, new revenue streams.
Director, BevAl Thought Leadership
NielsenIQ (NIQ)
Kaleigh has 10 years of NIQ experience and considerable background working with clients in multiple categories. She has been involved with the Beverage Alcohol category for the last six years working on Thought Leadership, industry insights, and…
