Buying Better – The Secret Ingredient to Stronger Profit at the Pump

While liquid fuels will dominate transportation for decades to come, the market for gasoline is projected contract as vehicles continue to become more efficient. This means competition for the fuel customer will become more intense. How can you position yourself to win that competition, to retain and expand customer fueling visits and generate loyalty from your fuel customers? This session will look at what different customer segments want from their fueling visit, evaluate the appeal of fuel brands (both independent and major), and explore differentiation strategies to help your site

Despite recent headwinds, the market for electric vehicles (EVs) will continue to expand and demand for public fast charging is projected to increase significantly as more customers who do not have access to home charging acquire lower priced and used EVs. Convenience retailers are perfectly positioned to serve these customers, but how to gain their loyalty will require attention to details. This session will present findings from a new study by the Transportation Energy Institute (TEI) that dives deep into the driver experience when using a public fast charger, giving retailers the insight

Convenience stores processed 13.5 billion fuel transactions in 2025 and the forecourt generated 65% of industry sales and 39% of gross margins…can you get more from your fueling customer? Enticing customers to come inside store during their fueling visit can significantly boost revenue and requires a targeted strategy to turn the forecourt into a marketing engine. This session will explore a range of options to move customers from pump to store, such as effectively leveraging your loyalty program, taking advantage of new opportunities through artificial intelligence, employing dynamic