Customer Segmentation – Winning the Gas Customer

The largest fuel marketers leverage their volume position to secure the best wholesale prices for their stores, reducing costs and boosting margins. Some smaller and medium-sized operators might think this advantage is not available for them – but there are things they can do to give them a leg up on the market. This session will discuss strategies and tactics retailers can use to improve their supplier contracts, protect themselves from unexpected market movements, optimize their supply logistics and strengthen their pricing position on the street while boosting profitability.

Despite recent headwinds, the market for electric vehicles (EVs) will continue to expand and demand for public fast charging is projected to increase significantly as more customers who do not have access to home charging acquire lower priced and used EVs. Convenience retailers are perfectly positioned to serve these customers, but how to gain their loyalty will require attention to details. This session will present findings from a new study by the Transportation Energy Institute (TEI) that dives deep into the driver experience when using a public fast charger, giving retailers the insight

Convenience stores processed 13.5 billion fuel transactions in 2025 and the forecourt generated 65% of industry sales and 39% of gross margins…can you get more from your fueling customer? Enticing customers to come inside store during their fueling visit can significantly boost revenue and requires a targeted strategy to turn the forecourt into a marketing engine. This session will explore a range of options to move customers from pump to store, such as effectively leveraging your loyalty program, taking advantage of new opportunities through artificial intelligence, employing dynamic