Speaker

Aaron Fossas

ADDO

Aaron Fossas is a Vice President at ADDO, a creative consultancy that helps leading brands like Chick-fil-A and Coca-Cola turn guest insights into high-impact guest experiences. Bringing the competitive drive of a former Wake Forest baseball captain and Cincinnati Reds pitcher, Aaron helps lead ADDO's clients toward ambitious growth.

Alongside David Salyers, he co-hosts the Wrong On Paper podcast, unpacking the undiscovered stories and bold decisions behind courageous business breakthroughs.

Areas of Focus

Business Strategy

Session

Speaking At

GREAT DEBATE: POINT COUNTERPOINT

Business Strategy

ADDO

Aaron Fossas

Chick-Fil-A

David Salyers

Former VP of Marketing, Growth and Hospitality

The Bets That Built Empires: Why the Best Business Decisions Looked Wrong at First

Thursday, Oct 08, 2026

9:00am - 10:00am

The biggest breakthroughs rarely come from following best practices—they come from making bold bets that others dismiss. Join David Salyers, former VP of Marketing, Growth & Hospitality at Chick-fil-A, and Aaron Fossas, VP at ADDO and co-hosts of Wrong On Paper , as they share the surprising stories behind unconventional decisions that became game-changing successes. You'll leave with practical frameworks for identifying high-impact opportunities, evaluating smart risks, and making the bold decisions that can set your business apart.

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