Speaker

David Salyers

Former VP of Marketing, Growth and Hospitality

Chick-Fil-A

David Salyers was one of the original two marketing executives at Chick-fil-A. He went on to spend 37 years at Chick-fil-A, most recently as Vice President of Marketing, Hospitality, and Growth, before his retirement. During his time at Chick-fil-A, Salyers was instrumental in developing the iconic Cow Campaign and building a marketing department that rose to international prominence and prestige.

Today, David is a serial entrepreneur and co-hosts the Wrong On Paper podcast, sharing counterintuitive strategies that turn bold risks into massive successes.

Areas of Focus

Business Strategy

Session

Speaking At

GREAT DEBATE: POINT COUNTERPOINT

Business Strategy

Chick-Fil-A

David Salyers

Former VP of Marketing, Growth and Hospitality

ADDO

Aaron Fossas

The Bets That Built Empires: Why the Best Business Decisions Looked Wrong at First

Thursday, Oct 08, 2026

9:00am - 10:00am

The biggest breakthroughs rarely come from following best practices—they come from making bold bets that others dismiss. Join David Salyers, former VP of Marketing, Growth & Hospitality at Chick-fil-A, and Aaron Fossas, VP at ADDO and co-hosts of Wrong On Paper , as they share the surprising stories behind unconventional decisions that became game-changing successes. You'll leave with practical frameworks for identifying high-impact opportunities, evaluating smart risks, and making the bold decisions that can set your business apart.

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