For small operators, culture matters. It shapes how employees show up, how customers feel in the store, and how your business connects with the community. This session will share simple, realistic ways to build a positive culture through local giving, team engagement, and everyday customer interactions. Attendees will hear ideas for supporting causes that fit their brand, creating a fun workplace, and building goodwill that can lead to stronger loyalty and long-term growth. The session will also offer a practical roadmap for creating a culture that works for your store, your team, and your customers.
CEO
InConvenience Inc
Tiffany Fraley is the no-nonsense (but mildly funny) force behind The Gas Spot and The Goods Spot, a modern, female-led convenience and fuel brand that’s turning heads and flipping the script on forgotten and tired gas stations. As CEO of…
Executive Director, NACS Foundation
NACS
Kevin O’Connell is the Executive Director of the NACS Foundation, the National Association of Convenience Stores (NACS) philanthropic arm. Under Kevin’s leadership, the Foundation is advancing its mission to unify and amplify the charitable efforts…
