Advanced technology is changing the customers’ path to purchase. Drivers are increasingly relying upon their smart phones and vehicle technologies to determine travel routes and to direct them to retailers offering products and services they need. The days of driving down the road and looking for a good place to stop are quickly becoming a thing of the past. Convenience retailers must ensure they are part of the customer decision making process long before the drivers realize they need gas or electricity. This session will discuss the tools and tactics that will ensure your physical location is represented to your customer when they ask their devices where they should go.
