Winning the Customer Before They Need to Refuel or Charge

The largest fuel marketers leverage their volume position to secure the best wholesale prices for their stores, reducing costs and boosting margins. Some smaller and medium-sized operators might think this advantage is not available for them – but there are things they can do to give them a leg up on the market. This session will discuss strategies and tactics retailers can use to improve their supplier contracts, protect themselves from unexpected market movements, optimize their supply logistics and strengthen their pricing position on the street while boosting profitability.

While liquid fuels will dominate transportation for decades to come, the market for gasoline is projected contract as vehicles continue to become more efficient. This means competition for the fuel customer will become more intense. How can you position yourself to win that competition, to retain and expand customer fueling visits and generate loyalty from your fuel customers? This session will look at what different customer segments want from their fueling visit, evaluate the appeal of fuel brands (both independent and major), and explore differentiation strategies to help your site

Despite recent headwinds, the market for electric vehicles (EVs) will continue to expand and demand for public fast charging is projected to increase significantly as more customers who do not have access to home charging acquire lower priced and used EVs. Convenience retailers are perfectly positioned to serve these customers, but how to gain their loyalty will require attention to details. This session will present findings from a new study by the Transportation Energy Institute (TEI) that dives deep into the driver experience when using a public fast charger, giving retailers the insight