Advanced technology is changing the customers’ path to purchase. Drivers are increasingly relying upon their smart phones and vehicle technologies to determine travel routes and to direct them to retailers offering products and services they need. The days of driving down the road and looking for a good place to stop are quickly becoming a thing of the past. Convenience retailers must ensure they are part of the customer decision making process long before the drivers realize they need gas or electricity. This session will discuss the tools and tactics that will ensure your physical location is represented to your customer when they ask their devices where they should go.
VP of Emerging Technology & Operations
National Association of Convenience Stores (NACS)
Paul Ziv is Vice President of Emerging Technology and Operations at NACS, where he leads technology strategy, enterprise modernization and the development of emerging digital capabilities across NACS and its affiliated organizations, including…
Executive Director,
Transportation Energy Institute
John Eichberger is Executive Director of the Transportation Energy Institute. Founded by NACS in 2013, the Transportation Energy Institute is a non-profit that evaluates market issues related to vehicles and the energy that powers them. The…
Founder & CEO
NexChapter, Inc., LLC
Art Sebastian is the Founder and CEO of NexChapter, a strategy and transformation firm helping convenience retailers and their partners navigate the next era of customer engagement, loyalty, retail media, foodservice, digital commerce, data, and…
