Director of Marketing
CrossAmerica Partners LLC.
Barbara Kessler is the Marketing Director – Convenience Stores for CrossAmerica Partners, where she leads marketing, merchandising, category, foodservice, loyalty, and field execution priorities for the company-operated convenience store business.
Barbara has worked in convenience retail since 2007, with specific expertise in food and beverage, category management, merchandising, vendor partnerships, and store-level execution. Prior to convenience retail, she spent more than a decade in restaurant operations, giving her a practical operator’s view of foodservice, team execution, and the guest experience.
Her career includes leadership roles with CrossAmerica Partners, The Wills Group/Dash In, bp/ampm, Thorntons, Kroger Convenience Stores, and Valero. She is a Certified Professional Category Manager and Certified Professional Category Analyst, and has contributed to award-winning work across foodservice, dispensed beverages, merchandising, loyalty, and retail execution.
Barbara is a Top Women in Convenience Senior-Level Leader (2022) and is focused on building practical, scalable programs that teams can execute well and guests can experience in the store.
In this highly interactive session, attendees will participate in a series of expert-led roundtables covering key operational areas such as loss prevention, HR, accounting, and more. Designed in a “speed dating” format, participants rotate between tables to ask questions, share challenges, and gain practical insights directly from industry experts. This open, conversational setting creates a safe space to ask candid questions, exchange ideas, and learn what’s working for others across the industry.
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